What is the single biggest challenge that you face today?
Intranet Now’s programme is going to be 75% created by participants (lightning talks and discussions) it’s a chance to share challenges and learn what others are doing. By way of stimulus I am sharing below the challenges named by 40 UK Intranet managers in the Customer Carewords 2012 Web Management Principles Survey.
In 2012 the big theme was Governance. Is this still a top challenge? Don’t miss your chance to address your challenges by talking about them or inviting others to join you in discussing them. Sign up for a lightning talk or propose a session.
UK intranet managers biggest challenges
- Writing and publishing for the ‘customer’ rather than managers and colleagues
- Complex and changing landscape of channels to connect with the customer and maintaining a focus on customer tasks not just information
- Engaging the business on the importance of the web
- Political in-fighting
- Ensuring that as an organisation we are equipped and capable of making digital an integral part of all our work.
- Not investing in the technology required.
- Convincing mangers that big data is hype
- Lack of governance and support from senior management
- Lack of empowerment from senior management who don’t have real digital understanding and don’t accept that our team does.
- Lack of commitment/ownership, understanding and resource to our online presence.
- Getting local authority senior and middle managers buy in on Digital by Default
- Getting people to take ownership of their section.
- Lack of consistency across disparate teams in terms of technology, taxonomy and process.
- Getting commitment from senior management to define and resource our online strategy, vision and presence
- Managing colleagues expectations about what the purpose of our webpages are
- Expectations
- Organisation understanding that customers (not internal teams) are the ‘client’ and that a centralised web team is best place to serve this need.
- Making management understand that intranet management requires similar resources and disciplines to public facing website management
- senior management support e.g. staff resources, funding, importance of the web
- Insufficient resources to do the work
- Meeting increasing demographic demand with reducing budgets.
- Resourcing and technology restraints
- Finding time to do things properly
- Money
- The level of ongoing resource at my organisation.
- Keeping up with changing technology and the costs involved in this.
- Today it’s being subject to the whims of social media platforms and not being able to control how our clients are interacting with our content on those platforms
- Mobile web and multi devices
- Convincing councils that you don’t have to spend huge sums of money to greatly improve their websites