Having a strategy is never the most urgent thing. The phone won’t ring off the hook if it’s is not in place and the C suite won’t descend upon you to interrogate your digital direction.
But not having an intranet strategy can severely curtail your chances of doing quality work. In the absence of a well-communicated overall direction, teams can end up trying to do everything and end up not doing anything very well.
I discussed the effects of not having a strategy and how to make one with Chris Tubb and Steve Bynghall last week in advance of their Intranet Now workshop in June. You can hear Steve and Chris outline their ideas for creating practical intranet strategies in the video below.
Formulating your intranet strategy
London workshop, 30th June
Chris Tubb and Steve Bynghall
Five step framework to building a useful intranet strategy